My name is Nina Xoomsai. I’m an agency producer based in Chicago. Currently an Executive Producer at Omnicom Production.

About Me

I’m an integrated producer with a proven track record across TV, print, social and digital—shaping standout campaigns at DDB, SapientNitro, Energy BBDO and now Omnicom Production.

I’ve worked on several global and US based brands including Jack Daniel’s, Woodford Reserve, Herradura and El Jimador Tequila, White Castle, Kerrygold, Extra/Orbit Gum, LG, ZTE, SC Johnson, Bayer, Abbott and Hyatt.

Today I’m the production lead for Brown‑Forman and White Castle at Omnicom Production. I lead creative projects from idea to finish, combining strategy, storytelling, and production across platforms.

My pronouns are they/them. I listen to Christmas music year‑round and my obsessions include bourbon, snacks, dogs and fried chicken.

Recent Work

Woodford Reserve Holiday 2025

Inspired by fashion films, we worked with director Tom Dream (RSA Films) and photographer Sidney Bensimon to
bring this project to life with vivid, cinematic elegance.
CREATIVE: CCO: Josh Gross | ECDs: Robin Laurens + Jonathan Fussell |Senior Creatives: Caitlin Madlinger + Peter McCormick  
PRODUCTION: Executive Producer: Nina Xoomsai | Head of Music: Daniel Kuypers | Executive Producer Music: Julia Millson   
POST PRODUCTION: Post Producer: Maura McDonald | Editor: Josh Bodnar, White House Post | Color: Tash Hicks, Coffee and TV | Audio: Steve Aguilar, Aguilar Audio | Music Composition: Supercharango | Motion Design: Austin Navickis, Omnicom Studios

A bottle of Woodford Reserve bourbon whiskey on a table with a cocktail glass, a drinking glass with a slice of orange, a small gift box with a green bow, a pink ribbon, a plate, and a cork.

What Makes Jack, Jack

Twenty -three days. Four countries. Three photographers. Countless 196-page decks.
One team working together to define what makes Jack Daniel’s a unique whiskey.
Directed by Omar Jones at Riff Raff
CREATIVE: CCO: Josh Gross | ECDs: Robin Laurens + Jonathan Fussell | CDs: Kent Carmichel + Murilo Santos |
Senior Creatives: Catilin Madlinger + Peter Mc Cormick
PRODUCTION: EP: Nina Xoomsai | Producer: Jake Cameron | Head of Music: Daniel Kuypers
POST PRODUCTION: Editors: Adam Robinson + Tony Wang, Cartel | Audio: Steve Aguilar, Aguilar Audio | VFX: 1920 |
Color: Simona Cristea, Coffee & TV | Motion Design: Hung Vinh, Hung Studios
PHOTOGRAPHY: Sophie Jones/Kintzing, Norman Wong/KZM, Will Holland/Hey There

A man crouching inside a wooden storage room, reaching out towards barrels, illuminated by sunlight coming through a window.
People sitting together with one person holding a glass of whiskey and a bottle of Jack Daniel's Tennessee whiskey resting on the floor, wearing denim jeans and a leather jacket.
Close-up of a vintage metal locker with a padlock, branded with the Jack Daniel's distillery logo, indicating Lynchburg, Tennessee.
A bottle of Jack Daniel's Tennessee Whiskey placed on a wooden stage floor alongside guitar pedals and cables, with a person's legs and feet wearing black shoes and jeans visible in the background.
A lively black and white photo of a young woman dancing passionately at a concert or party, with people around her holding drinks and raising their hands, and a man playing guitar beside her.
Two men standing in front of a woodpile with a fire burning behind, one with hands in pockets and the other talking, a fire extinguisher labeled 'Whiskey for Destruction' on the ground.

Jack Daniel’s Guitar Face

Guitar Face was a global campaign for Jack Daniel’s that played into Jack’s strong ties to rock n roll.  Shot on 16mm film and using concert footage, Guitar Face is a a testament to the power of losing yourself in music.
Directed by Omar Jones at Riff Raff
CREATIVE: CCO: Josh Gross | ECDs: Robin Laurens + Jonathan Fussell |
Senior Creatives: Jess Marques + Victor Ferreria
PRODUCTION: Sr Producer: Nina Xoomsai| Producer: Kristin Grandberry | Head of Music: Daniel Kuypers
POST PRODUCTION: Editor: Matt Carter, Final Cut | Audio: Machine | VFX: Blacksmith |
Color: Mikey Pehanich | Motion Design: Hung Vinh, Hung Studios
PHOTOGRAPHY: Norman Wong/KZM

Black and white photo of a woman singing and playing an electric bass guitar on stage, with a man next to her holding a drink and smiling. There are three other band members partially visible in the background. Text overlay includes a quote about performing at shows, and a Jack Daniel's whiskey logo with the slogan "Make It Count."
Black and white promotional image of a musician playing an electric guitar on stage, with a Jack Daniel's whiskey bottle and glass on a table in the foreground. The image includes text advertising Jack Daniel's since 1866, and a poetic narrative about the brand and music.
Black and white photo of a person standing on stage with boots and torn jeans, adjusting effects pedals on the floor, with a person in the background holding a drink in a dimly lit venue.

PHOTOGRAPHY

Miscellaneous photography for Brown Forman.

A bottle of Herradura tequila on a tray, flanked by two cocktail glasses with foam and sprinkled with cinnamon, a glass of water with ice, and some herbs and fruit in the background.
A bottle of Herradura tequila with two empty cocktail glasses on a red surface, casting colorful shadows from overhead lighting.
A bottle of Tequila Herradura Blanco on a red table with a hand holding a skewer of berries and fruit over a glass of pink beverage, with a plate of sliced orange and herbs in the background.
A bottle of Herradura Blanco tequila on a table with lemon slices, strawberries, and a small glass of tequila, surrounded by flowers and fruits outdoors.
A bottle of Jack Daniel's Tennessee Blackberry whiskey next to a blackberry cocktail with fresh blackberries and mint leaves on a reflective surface with a dark purple background.
Bottle of Jack Daniel's Bonded Tennessee whiskey and a glass filled with whiskey against a black background.
A group of friends sitting outdoors on a wooden deck at sunset, with a woman standing and holding a bottle of Jack Daniel's Tennessee Blackberry whiskey, engaging with others who are sitting and talking.
Close-up of a glass of orange cocktail with ice cubes and orange peel garnish against a black background.

Extra Gum Chew It Before You Do It

Holidays making you feel stressed? Avoiding difficult conversations around the dinner table? Chew it before you do it.

CREATIVES: CCO: Josh Gross + Pedro Perez | Senior Creatives: Hansel Quintela + Colin O’Toole
PRODUCTION: Senior Producer: Nina Xoomsai | Head of Music: Daniel Kuypers
DIRECTOR: MAMA/WW7
POST PRODUCTION: Editor: Dave Otte, Cosmo Street | Audio: Sonic Union | Color: Tyler Roth, Company 3

Extra/Orbit Gum Do What Makes You Ding

Nothing should hold you back from being your fullest you, from cranking up the music and shimmying to doing whatever it is that makes you…ding. Least of all yourself.

CREATIVES: CCO: Josh Gross + Pedro Perez | Senior Creatives: Colin O’Toole + Hansel Quintela
PRODUCTION: Senior Producer: Nina Xoomsai | Head of Music: Daniel Kuypers
DIRECTOR: Hanna Maria Heidrich/Reset

ZTE AXON M Phone Launch

One of my first jobs and best experiences. In 2017, ZTE came to EnergyBBDO to ask us to help launch what, at the time, was a revolutionary product, a phone with a foldable screen. 
CREATIVE: Creative Directors: Jonathan Linder + Michael Shirley | Senior Creatives: Dane Canada + Brynna Alyward | Creatives: Michelle Liuzzo + Anish Easwar
PRODUCTION: Executive Producer: Matt Scoville | Producer: Nina Xoomsai
DIRECTOR: Flamboyant Paradise/American Filmworks
POST PRODUCTION: Editorial/VFX/Finish Gizmo Buenos Aires | Audio: Another Country